Via iShop portal ICICI Bank provides customers exceptional reward opportunities while the retailers need proper benefits evaluation. The platform benefits retailers to what degree and what does it mean for ICICI Bank to keep its customers active?
When retailers join iShop they obtain immediate access to an elite set of customers who demonstrate spending behavior. The iShop rewards program provides shop vouchers and travel vouchers as main categories which enables consistent commercial transactions among retailers in these sectors.
Users who shop through iShop have increased probabilities to complete their purchases. Due to the additional reward points customers tend to select iShop for their flight bookings as well as hotel reservations and gift voucher purchases. The sales strategy operates without using discounts or promotions which helps brands generate revenue.
The strategic value exists for ICICI Bank even though its Rewards program has multiple advantages. Within its reward system the bank maintains its customers actively using their cards while preventing them from switching to alternative platforms. iShop functions to enhance customer loyalty for ICICI Bank before its main users receive the benefits that merchants enjoy.
ICICI strikes a dual advantage as its customers remain active while merchants generate more business through their collaboration. The primary concern involves the duration of the exclusive reward offers set by ICICI Bank.
