Looking for 1 crore coverage, want something reliable with good claim settlement ratio. My budget is around 15-20k per year max.
I’ve been researching online but there are so many options - HDFC Life, ICICI Pru, Max Life, LIC, SBI Life etc. Getting overwhelmed with all the marketing BS.
Can someone who’s actually done this research (or bought these policies) give me some real advice? What should I actually be looking for beyond just premium cost?
I’ll give you the unpopular opinion - LIC eterm is actually pretty solid if you want zero hassles.
Yes, it’s slightly more expensive, but:
Premium difference is maybe 2-3k per year more than private players. For that extra cost, you get the “LIC guarantee” which your parents and in-laws will approve of too 
Sometimes paying a bit more for absolute peace of mind is worth it, especially when we’re talking about your family’s financial security.
Just my 2 cents!