I’m a new restaurant partner with Swiggy in Bengaluru. My visibility is very low. Does Swiggy offer any marketing services or help me run promotions to get more orders?
Yes, Swiggy provides an extensive suite of self-service, paid marketing tools that you can use to promote your restaurant directly on the app. While Swiggy does not provide free marketing services, it gives you the instruments to run targeted ads, create your own customer discounts, and participate in marketing campaigns to significantly boost your visibility and sales.
The Fastest Way to Get Visibility: Running Ads
My friend, who just launched a new cloud kitchen in a crowded area like Koramangala, Bengaluru, was struggling to get noticed. His most effective strategy was to use the Swiggy Partner App to run a targeted ad campaign. By setting a daily budget, his restaurant was immediately featured at the top of the search results for his cuisine in his locality. This led to a very quick and noticeable increase in menu views and initial orders.
How to Convert Clicks into Sales: Creating Promotions
I was speaking with the owner of an established restaurant in HSR Layout, Bengaluru. She explained that ads are just the first step. To turn those views into sales, she uses the Partner App to create her own promotions. She frequently runs deals like “Flat 20% off” or “Free Delivery” on a minimum order value. She confirmed that her order volume is always much higher when she has a compelling and easy-to-understand offer live on the platform.
Participating in Swiggy’s Marketing Campaigns
Another friend who runs a dessert shop in Indiranagar, Bengaluru, mentioned that he always participates in Swiggy’s platform-wide marketing campaigns. He gets notifications in his Partner App about upcoming events like a “Biryani Fest” or a “Dessert Carnival.” By opting into these campaigns (which usually requires offering a specific discount), his restaurant gets featured in a special, highly visible collection on the app’s homepage, giving him a massive boost in traffic during the event period.
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