How is ICICI Prudential term insurance? Worth it or should I look elsewhere?

So I’ve been shopping around for term insurance and ICICI Prudential keeps coming up in my research. Their iProtect Smart plan seems decent on paper, but you know how it is - marketing materials always make everything sound amazing.

How’s their claim settlement process? Any horror stories I should know about? Customer service decent or typical bank-level frustrating?
Also saw they have some riders like critical illness and accidental death - are these worth adding or just money grabbers?

I’ve had ICICI Pru iProtect Smart for about 4 years now, so I can give you a pretty honest take on this.

Comparison - I did check Max Life and HDFC. Max was slightly cheaper but their claim ratio isn’t as good. HDFC was more expensive for similar coverage.

One tip: Apply soon if you’re deciding. They recently tightened their underwriting for IT professionals (apparently we’re high-stress category now :roll_eyes:).